Nike Celebrate the Air Max BW's Bonkers Legacy

An icon of the '90s, Nike's Air Max BW sneaker offered a striking and daring approach that presented a blank canvas for subcultures to thrive. Originally released in 1991, the BW - which stands for "Big Window" - quickly became a firm favourite amongst underground music scenes. Three decades later, the iconic sneaker continues to remain a pivotal piece of subcultural history - a relic of sneaker culture from a bygone pre-hype era.

"Persian Violet"

Important to OG Gabber and Grime culture respectively, the BW exemplified a creative and culturally enriching sense of community that thrived on thinking outside of the box.

Max Air Cushioning

Landing this month, Nike share the Air Max BW "Persian Violet" sneaker. An OG BW colourway - from back when the model was commonly referred to as the Air Max Classic - the sneaker combines black, white and that all important vibrant purple tone across its uppers. Complete with a single Max Air Cushioning bubble and a foam midsole, the Air Max BW continues to offer the perfect combination of bold aesthetics and cultural cachet.