Created by climbers and adopted into streetwear, Gramicci is an innovative menswear label that started out in California in the early 80s. Born out of a garage in Ventura, the menswear label has travelled to the bustling streets of Tokyo and beyond - quickly becoming the global phenomenon we know and love today. Some might say it's a streetwear brand by accident. Accident or not, we’re huge fans here at END., so immerse yourself in the adventurous world of Gramicci and shop the latest mens collection today.
Founder Mike Graham embarked on an urban adventure with friends back when he was 18 years old, becoming the first all-Italian team to climb Half Dome in Yosemite National Park, but there’s a plot twist - they weren't Italian! This inspired the Graham vs Gramicci name change, giving the pioneering brand the Italian flair it deserved.
The mid eighties to early nineties is when the Gramicci men’s line really came to fruition, expanding its range of performance outerwear to appeal to a new generation of explorers, including hiking, skateboarding, surfing, and hip-hop cultures, all while retaining the ethos of comfort, function, and technology. Today, the brand focuses its attention on everyday menswear wardrobe classics, from graphic tees to cargo pants and trousers, enriched with the DNA of streetwear.
Fast forward 40 years since the first pair of Gramicci shorts were made in the founders' garage, where the style was designed with movement firmly in mind, and the Gramicci legacy continues with its signature built-in nylon belt and, of course, the diamond-shaped gusset. Both details feature on the brand’s most sought-after styles, including the G-Pants and G-Shorts, available within the extensive Gramicci menswear range at END. Whether you're looking to travel the highest peaks or simply breathe new life into your casual wardrobe, Gramicci at END. is the destination to do so.
