Founded in 1906 as the New Balance Arch Support Company, the Boston based brand now has a century’s worth of experience. Continuously mixing fashion with functionality, it's no surprise it's one of the leading footwear brands with its extensive range of coveted sneakers.
Originally released in 1982, the New Balance 990 silhouette caused a stir with its hefty $100 price tag. However with its optimal performance capabilities and uncomparable high quality made in USA build, the 990 quickly became a statement piece.
Now with over forty years of experience, the 99x shoe has garnered a reputation for innovative technology, cushioning performance and timeless appeal. Adored by sneaker-heads and running enthusiasts alike, the 990 incorporates the latest runner technologies whilst remaining committed to timeless designs.
In its 6th design era, with each highly anticipated iteration expect buttery suede uppers fused with dynamic mesh for a smooth flowing look. With the latest technologies inside, EVA midsoles and ENCAP technology guarantee comfort, whilst a durable rubber outsole propels you forward with every step. Still expertly made in the USA, you'd be mad to not get yourself this sneaker icon.