Editorial

END. Debut: A Kind of Guise

Contemporary menswear meets German engineering

Nellis Jacket | Freemont Half Zip Shirt | Bally's Tee

Defined by its quality craft and use of premium materials, Munich-based brand A Kind of Guise joins the curated mix of global brands at END. for SS18.

Since its inception in 2009, A Kind of Guise has remained steadfast in its commitment to exclusively German manufacturing facilities. Driven by a mission to deliver products of the highest quality, A Kind of Guise product limited runs of garments to allow for better quality assurance across their range and to maintain the brand's exclusivity. Masters of procurement, the in-house design team scours the globe each season, working with some of the world's finest textile mills to source materials, establishing the brand as an outlier of excellence in a saturated clothing market.

Delivering the perfect storm of well-developed design sensibility and a quintessentially German approach to quality and engineering, A Kind of Guise is a leading player in the redefinition of Germany as an exporter of premium menswear product with a story of its own.

A Kind of Guise SS18 is now available at END.

writerEuan Smart
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