Collaborations

END. X REPRESENT 247

Continuing their longstanding creative partnership, END. have teamed up with Represent for a debut collaborative 247 collection in anticipation of the British retailer’s 20th anniversary.

Building on the graphic heritage of the Manchester-based brand, END. and Represent 247 present an 9-piece capsule of apparel designed for athletic excellence featuring bespoke logos riffing on logos found on the album artwork in Represent co-founder George Heaton’s gym playlist. Transforming the “Team 247” logo with a graphic style indebted to the history of metal genres, the collection champions Represent’s distinctive visual language and their dedication to delivering forward thinking graphic prints rooted in the two founders’ personal passions. The offering sees the unique spiky logo and END. branding printed in a reflective platinum hue across the capsule’s track jacket, oversized hoodie, oversized t-shirt, oversized tank top, fused shorts and running cap.

Blending function and Represent’s signature stylistic codes, the range distils the essence of the brand into a fresh selection of garments perfected for running, working out or daily wear. Constructed with an anti-bacterial finish, the oversized t-shirt and tank top are designed with performance in mind, with 4-way stretch fabrics promoting ease of movement and breathability working in partnership with your body’s own thermo-regulatory system for comfort and stamina. Cast in Jet Black and Washed Grey, each breathable and quick-drying piece is detailed with printed branding to the front and back, while further branding adorns the sleeves of the hoodies and track jacket.

The END. x Represent 247 collection will launch online on 29th January 2025.

writerEND.
share