Athen Kardashian & Toby Cato Dive Into A World of Blue

10 August 2022

Celebrate the colour blue as the highest expression of adidas' sporting heritage with the two London-based artists.

Undeniably adidas Originals, the German sportswear brand's Blue Version line returns this season, offering a celebration of sport and the brand's extensive archive with an elevated aesthetic sensibility centred around the deep and multifaceted colour. Heralded as the pantheon of the brand with three stripe's apparel, Blue Version plucks elements of their storied sportswear history and contorts them with a creative outlook and freethinking attitude.

adidas Blue Version look book with Athen Kardashian and Toby Cato for END.

Tapping artists and couple Athen Kardashian & Toby Cato, Blue Version comes to life through a joyous and psychedelic visual world, exhibiting the playfulness, versatility and warmth of the colour. Inhabiting the universe of Blue Version, the two London-based creatives offer a personal reaction to the colour blue - what it represents, how it makes you feel and how it can be perceived.

A celebration of creativity and individuality, Athen & Toby showcase their own interpretation of the colour blue - infusing their distinctive artistic practice of collage with adidas' core DNA to offer a sincere and heartfelt reflection of Blue Version's cultural cachet and the impact of the iconic Trefoil line.

Transforming adidas' '70s essential tracksuit, the Beckenbauer, Blue Version take inspiration from the original style, offering a fresh and modernised interpretation of the instantly recognisable training suit - proffering the classic garment as an emblem of the modern age with a nod to the past.