Collaborations

E BY END. @ END. GLASGOW

We spent the day with a selection of staff from our Glasgow Store, spotlighting their favourite pieces from the E By END. collection.

Situated on Ingram Street in the heart of the city, END. Glasgow represents an integral part of END.’s brick and mortar experiences. To celebrate this store and its importance to the END. community, we paid END. Glasgow a visit, spending the day with the members of staff who are vital to the END. retail experience.

As part of this, we spotlighted staff wearing their favourite pieces from the E By END. collection, reflecting their individuality and showcasing how they chose to style each piece. This demonstrates what sits at the core of E By END.: pieces designed to represent elevated wardrobe staples, seamlessly becoming part of people’s everyday outfits. With the collection, design classics from industry-leading brands are cast through the lens of END., embellished with bespoke E By END. branding: an all-new logo imbued with the look and feel of a handwritten signature.

FIAZ - SALES ASSOCIATE

First of all, can you introduce yourself and what it is you do at END.?

 I’m Fiaz, and I’m a full-time sales associate at END. Glasgow.

What’s your earliest fashion memory that started your love of clothing?   

My first ever fashion memory was saving up to buy my first pair of shoes myself, which was a pair of Nike Air Max 1.

What’s your favourite spot in Glasgow to visit and why?

My favourite spot in Glasgow is the West End where there’s loads of nice restaurants and bars.

Outside of fashion, what’s your biggest hobby or favourite thing to do?

Outside of fashion, my hobbies are football and also going to the gym.

What’s your favourite piece from the E By END. collection?

 My favourite piece from the E by END. collection are the jeans from the Levi’s collaboration.  

NICHOLE - SALES ADVISOR

First of all, can you introduce yourself and what it is you do at END.?

My name is Nichole, and I am a sales advisor at END. Glasgow.

What’s your earliest fashion memory that started your love of clothing?   

My mum used to take me to car boot sales when I was younger, and she would come across some second-hand clothing or vintage pieces. This sparked a great curiosity and interest in fashion at a very early age.

What’s your favourite spot in Glasgow to visit and why?

There is a small cafe on Finnieston that’s called Kudos that has a great brunch menu — small space, but packs a punch in their food and service.

Outside of fashion, what’s your biggest hobby or favourite thing to do?

My biggest hobby is I am a DJ and I regularly get booked for gigs every month in different places in Glasgow, as well as having a residency with Hillhead Bookclub. Other hobbies include strength training at the gym and running long distance.

What’s your favourite piece from the E By END. collection?

My favourite piece from the E By END. collection has to be the Levi’s Type 2 Denim Jacket — it’s such a timeless piece and is very transferable with every outfit.

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