US PRIVACY POLICY

LAST UPDATED AS OF 12 APRIL 2026

ABOUT US

Your privacy is important to us. This privacy notice (this “notice”) sets out how END, the trading name of Ashworth and Parker Limited, collectively referred to as "END.", "we", "us" or "our" in this notice, will processes your personal information. This notice applies to personal information we collect about you as a customer or user of our website or mobile applications, information collected by phone, email or other method, or anywhere else we display or link to this notice (collectively, the “Services”). 

Please read this notice to understand how your personal information will be gathered, what personal information we will gather, and how we will use it. When we refer to “personal information” in this notice, we mean information that directly or indirectly identifies you or can be used to identify you as an individual. This notice does not apply to aggregated, de-identified or anonymous data.

If you do not agree with the terms of this notice, then please stop using the Services. Our Services are not intended for persons located outside the United States. 

THE PERSONAL INFORMATION WE COLLECT ABOUT YOU

When you make a purchase through our Services, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high-value transactions; or to ensure that we comply with our legal obligations.

When you place an order with END. for products or services that will be delivered, collected or provided at a later date, we will need to take additional contact details and delivery information from you so that we may complete your order. We use third-party couriers to deliver your order and will need to share your contact information with them for this purpose.

We may collect, use, store, transfer and otherwise process different kinds of personal information about you which we have grouped together as follows:

• Identity Data includes name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data includes billing address, delivery address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Transaction Data includes details about payments to and from you and other details of products/services you have purchased from us.
• Technical Data includes information collected when you access our website or mobile applications, your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website or mobile applications.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our Services.
• Marketing and Communications Data includes your marketing and communication preferences.

FAILURE TO PROVIDE PERSONAL DATA

Where we need to collect personal information by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (e.g., to provide you with products/services).  In this case, we may have to cancel a product/ service, but we will notify you if this is the case at the time.

HOW WE COLLECT YOUR PERSONAL INFORMATION

We use different methods to collect information from and about you, including as set out below:

• Direct interactions: You may give us your personal information in your direct interactions with us (e.g., Identity Data, Contact Data and Financial Data) by filling in forms, through our Services, including by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you: (i) enquire about, apply for or order our products/services; (ii) create an account; (iii) subscribe to our communications; (iv) request marketing to be sent to you; (v) enter a competition, promotion, raffle or survey; or (vi) give us feedback or contact us.
• Website, mobile applications and cookies: As you interact with our Services, we will automatically collect Technical Data about your device, browsing actions and patterns.  We collect this personal information by using cookies, server logs and other similar online tracking technologies.  We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the Cookies section below for more details.

USING KLARNA?

In order to offer you Klarna’s payment methods, we might pass your personal information in the form of contact and order details to Klarna in the checkout process, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal information transferred is processed in line with Klarna’s own privacy notice and terms and conditions.

HOW WE USE YOUR INFORMATION

We use the information we collect from you for our business and commercial purposes, including for marketing purposes, transactional purposes, and to otherwise enhance our business practices and offerings.  More specifically, we may use your personal information to: ship merchandise and communicate with you about use of our Services, transactions or otherwise operate our business; to manage your account profile (if you register for one); to protect our assets, prevent fraud and fraudulent transactions; to respond to customer service inquiries, reviews or other feedback; to run promotional programs; to improve the Services; to identify product preferences and shopping experiences; to validate credentials and authenticate users logging into accounts; to protect the security and integrity of our systems and data; to comply with applicable laws, valid legal proceedings and requirements; to protect us and the rights of our customers; and to assist law enforcement and respond to legal or regulatory inquiries or to protect or assert our legal rights or the rights of others.

MARKETING AND EXERCISING YOUR RIGHT TO OPT-OUT OF MARKETING

At any point that you interact with us, you may be given the opportunity to opt in to receive END. marketing communications.

We will generally send you marketing material that we believe you will be interested in based on your previous purchases or preferences indicated to us. You may not receive all types of communications that you have chosen to receive. To understand more about the criteria we use to determine which marketing communications you receive, please contact our team using the Contact Us details below.

If you ask us to stop processing your personal information for marketing purposes (e.g., by following the opt-out links on any electronic marketing sent to you or by otherwise contacting us), we will action your request. 

COOKIES

Cookies are small text files that are stored within your internet browser by the websites that you visit. In a similar way to many other websites, END. Clothing uses cookies and other online tracking technology to understand more about your visit to and use of the Services and to help us to enhance and personalize your experience.

Specifically, we use technology such as “cookies” to collect information and store your online preferences. Small pieces of information sent by a web server to a web browser, cookies allow the server to uniquely identify the browser on each page. 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.  If you disable or refuse cookies, then some parts of our Services may become inaccessible or not function properly. You can also customize your cookie preferences by clicking the Do Not Sell or Share My Personal Information link on our website footer.

We use Google Analytics tools to study, and then improve, how customers interact with our website - this is known as website analytics. Analytics cookies allow us to understand more about how many visitors we have to the website, how many times they visit our site and how many times a user viewed specific webpages within our site.   More information on how Google Analytics uses your data can be found at www.google.com/policies/privacy/partners. To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

DISCLOSURES OF YOUR PERSONAL INFORMATION

We may share your personal information with the parties set out below for the purposes that we collected the personal information.

• Service providers who help us with business activities necessary to operate our business, such as IT and system administration services, marketing, and order fulfillment providers.
• Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
• Other parties, such as regulators and other authorities, as necessary to protect or assert our legal interests, rights or property; to comply with applicable laws; to prevent or detect crimes or fraud; or to protect the vital interests of a person.
• Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may process your personal information in the same way as set out in this notice.

We require our service providers to respect the security of your personal information and to treat it in accordance with the law.  We do not allow our service providers to process your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.

INTERNATIONAL TRANSFERS

The Services are not targeted at individuals outside the United States. If you are located outside of the United States, please be aware that information we collect, including personal information, will be transferred to, and processed, stored and used by us and other third parties outside of the country in which you reside, including in the United States. The data protection laws in the United States may differ from those in the country in which you are located. By providing personal information through the Services, you agree that the personal information will be transferred, processed, used, and stored as set forth in this notice and the laws of the United States.

DATA SECURITY

We have put in place appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal information to those employees, agents, contractors and service providers who have a business need to know.  They will only process your personal information on our instructions and they are subject to a duty of confidentiality. However, because no measure is 100% effective when transmitting information over the Internet, we do not guarantee that your information will be secure from theft, loss or unauthorized access.

DATA RETENTION

We will retain your personal information for as long as necessary for purposes for which it was collected. The precise period will depend on the reason why it was collected and your interaction with our Services. Those periods are also based on the requirements of applicable laws, applicable legal and regulatory requirements and periods relating to the commencement of legal actions.

CHILDREN’S DATA

The Services nor our products are targeted or intended for persons under age 18. We do not knowingly collect, solicit or maintain personal information from anyone under age 18 or knowingly allow such persons to register for our Services. In the event that we learn that we have inadvertently collected personal information from a child under age 18, we will use commercially reasonable efforts to delete that information from our database.

ADDITIONAL DETAILS ON THE INFORMATION WE COLLECT AND HOW IT IS SHARED

In the last 12 months, we have collected each of the categories of personal information noted in the list below and disclosed it, for a business purpose, to the categories of recipients listed below. The list also indicates when we sold or shared the personal information to third parties for targeted or cross-contextual advertising in the last 12 months and the types of third parties. For purposes of this notice, when we use the term “third party” we mean entities that are not service providers or contractors providing services on behalf of us and that are not entities with whom you interact with directly.

Identifiers, such as name, email address, online identifiers and other information.

• Use Cases: To provide our products and services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, e-commerce activities and functionality; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

California Customer Records (Cal. Civ. Code § 1798.80(e)), such as birthdate and payment information.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies
• Not sold or shared with third parties for targeted or behavioral advertising.

Commercial Information, such as use of the Services or products purchased, obtained or considered, and other information relating to your hobbies, interests and shopping behavior.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with order management, shipping / delivery / logistics, supply chain management, marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

Internet/Network Activity Information, such as browsing history, search history, IP address, Device Information, and log and analytics data.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with marketing, fraud prevention, ecommerce activities and functionality, and analytics; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

Geolocation Data, such as location information from your device or estimated based on your IP address.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with delivery / pick-up / logistics, marketing, customer service, surveys, fraud prevention, ecommerce activities and functionality, and analytics; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

Sensory Information, such as audio, electronic, visual, thermal, olfactory, or similar information.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with customer service activities
• Not sold or shared with third parties for targeted or behavioral advertising

Other Personal Information You Share, such as information you post on our social media pages, and information you submit to us.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with marketing, ecommerce activities and functionality, and product reviews; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

Inferences, such as shopping history, products and services purchased, obtained or considered or other purchasing or consuming histories or tendencies.

• Use Cases: To provide our products and the Services; to improve our products and the Services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with marketing, loyalty programs, storage / hosting, payment processing, customer service, surveys, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies
• Sold or shared with third parties in the following categories for targeted or behavioral advertising: Marketing/Advertising/Media Partners and Platforms; Social Networks; Data Analytics Providers

Categories of Sensitive Personal Information, such as Social Security number, driver’s license number or other state-issued ID; account number; account log-in credentials; financial account, debit or credit card number with any required PIN or credentials allowing access to an account; precise geolocation.

• Use Cases: To provide our products and the Services; to improve our products and services; to understand your interests; to respond to your requests or questions; to communicate with you; to determine your eligibility; for marketing purposes; for interest-based advertising; for security purposes; to comply with law or to protect ourselves or third parties; for internal business purposes; as otherwise permitted by law or as we may notify you
• Disclosed for business purposes with recipients in the following categories: Service providers or contractors, including those that assist us with logistics, general marketing, loyalty programs, storage / hosting, payment processing, customer service, fraud prevention, ecommerce activities and functionality; law enforcement; government authorities or agencies
• Not sold or shared with third parties for targeted or behavioral advertising.

We do not use or disclose sensitive personal information outside of the permitted purposes set forth under Section 7027(m) of the California Consumer Privacy Act Regulations.

We do not knowingly collect the personal information of minors under age 16 and do not sell such information.

LINKS TO THIRD-PARTY SITES

The Services may include links to third-party websites we think may be of interest to you, such as social media platforms. Please note that these websites are independent from the Services and we are not responsible for the content or privacy practices of such other sites or platforms. You use of such third-party sites will be subject to the third-party’s privacy policies.

YOUR PRIVACY RIGHTS

If you are a California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota,  Maryland, Indiana, Kentucky, or Rhode Island resident, you may be able to exercise the following rights in relation to your personal information that we or our processors, service providers, or contractors have collected (subject to certain limitations at law):

Right to Know (Categories)

The right to request the following information relating to the personal information we have collected about you and disclosed about you:

• The categories of personal information we have collected about you;
• The categories of sources from which the personal information was collected;
• The business or commercial purposes for collecting, selling, or sharing the personal information;
• The categories of third parties with whom the business shares personal information;
• The categories of personal information sold, and for each category identified, the categories of third parties to whom it sold that particular category of personal information; and
• The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom it disclosed that particular category of personal information.

Right to Access (Right to Know Specific Pieces of Information) / Portability

The right to access and obtain a copy of the specific pieces of personal information we have collected about you in a structured, machine-readable format that may be transmitted to another entity without hindrance, to the extent technically feasible.

Right to Correct

The right to request that we correct your inaccurate personal information maintained by us.

Right to Request Deletion

The right to request the deletion or erasure of personal information we have collected from you, subject to certain exceptions.

Right to Opt Out of Data Sales or Sharing

The right to direct us not to sell or share personal information we have collected about you to third parties, including for ad targeting/cross contextual advertising. DO NOT SELL OR SHARE MY PERSONAL INFORMATION

“Shine the Light” Law

California Civil Code Section 1798.83, known as the “Shine the Light” law, permits our website visitors who are California residents to request and obtain from us a list of their personal information (if any) that we disclosed to third parties for direct marketing purposes of the third parties in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. We currently do not share any personal information with third parties for their direct marketing purposes.

Additional Rights

Right to Appeal In certain circumstances, we may decline a request to exercise the rights described above. Depending on your state of residency, if your request is denied, we will provide an explanation for the denial and instructions on how you may appeal a denied request. You may appeal a denied request by contacting us at privacy-us@endclothing.com.

Right to Know Specific Third Parties If you are a resident of Oregon,  Minnesota, or Maryland you may have a right to request information about specific third parties with whom we share personal information. You may make this request by contacting us at privacy-us@endclothing.com.

Right to Revoke Consent When we are processing your personal information based on your consent, you have the right to revoke such consent. You may make this request by contacting us at privacy-us@endclothing.com.

How to Exercise Your Rights

To Exercise Your Rights to Know, Access, Correct, Delete and/or “Shine the Light”

Please submit a request to exercise your rights to know, access, correct, and/or delete by contacting us at privacy-us@endclothing.com.

We may need to verify your identity and confirm you are a resident of a state that affords these rights before processing most requests, which may require us to obtain additional personal information from you. In order to verify your identity, we will generally require either the successful authentication of your account, or the matching of sufficient information you provide us to the information we maintain about you in our systems. Please provide your name, email address and mailing address in the original request, as well as an explanation of the rights you wish to exercise. We will only use the personal information provided in connection with a Privacy Rights Request to review and comply with the request. If you do not provide this information, we may not be able to verify or complete your request in all circumstances.

If you wish to submit a verifiable consumer request on behalf of another individual, we will also need sufficient information to verify that the individual is the person about whom we collected personal information and that you are authorized to submit the request on their behalf. Please see the “Authorized Agents” section below for more information.

In certain circumstances, we may decline a request to exercise the rights described above, in accordance with applicable law.

We do not discriminate against you for requesting any of the rights noted above, but we are permitted to deny or limit your request in accordance with applicable laws.

Authorized Agents In certain circumstances, you are permitted to use an “authorized agent” (as that term is defined by applicable law) to submit privacy rights requests on your behalf. We may verify the authorized agent’s authority to act on your behalf as follows:

• For requests to know, access, correct or delete personal information, we may ask you to provide sufficient evidence to show that you have provided the authorized agent signed permission to act on your behalf, verified your own identity directly with us pursuant to the instructions set forth in this Notice, and directly confirmed with us that you provided the authorized agent permission to submit the request on your behalf.

CHANGES TO THIS NOTICE AND YOUR PERSONAL DATA

We may update this notice from time to time and will notify you of changes where we are required to do so by law.

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us. An easy way to do this is through your END. account, but please also feel free to contact us using the Contact methods noted below.

Any future changes to our Privacy Notice will be updated online at www.endclothing.com/us/privacy-policy with the last date of update displayed at the beginning of this notice. We encourage you to periodically check this site to learn about the information that we collect, use and share.

CONTACT US

For any questions regarding this notice, please visit our contact us page at the bottom of the website or email us at privacy-us@endclothing.com.