7 MONCLER FRGMT HIROSHI FUJIWARA: WORLD OF MONCLER
2 July 2021Embracing the World of Moncler, Hiroshi Fujiwara's latest outing with the Franco-Italian luxury brand is a rhapsody in black.
For the latest season of Moncler Genius, the Godfather of streetwear - Hiroshi Fujiwara - continues his voyage into the legendary Franco-Italian luxury label's world. Straying off-piste from Moncler's signature alpine sensibility, the legendary creator, producer and musician applies his unique point of view to cultivate an aesthetic that reflects his urban style.
Merging functional design and the cultural icon's penchant for mysterious slogans with Moncler's technical expertise, 7 Moncler FRGMT Hiroshi Fujiwara delivers garments that appear normal but are full of hidden surprises under the surface. For the very first time, the capsule expands into womenswear, alongside Fuijwara's instantly recognisable urban essentials. Combining a layered and functional aesthetic, the collection is cast in a monochromatic palette - a rhapsody of black.
Focussing on lighter, mid-season items, 7 Moncler FRGMT Hiroshi Fujiwara offers a diverse range of bombers, puffers and workwear jackets that nod to the designer's streetwear legacy and Moncler's ski-centred heritage. Quilted skirts with matching outerwear pieces stand out as Fuijwara unveils his first womenswear selection, while a new logo inspired by vintage Moncler labels characterise the collection with its own unique charm - a further discreet nod to the brand's undeniable influence and prestige.
Complete with Fujiwara's penchant for bold and memorable slogans, this season is epitomised by the "WORLD OF MONCLER" print. An embodiment of his consistent take on the brand, the three word statement embraces Moncler's heritage, individuality and status as a bastion of innovation.
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