BEAMS BOY

Who said heavy duty function should be limited to men’s fashion? Definitely not Beams Boy! But behind the brand, you’ll find Beams womenswear.

Founded by Etsuzo Shitara, the brand is now owned by his son Yo Shitara. Here, you’ll find twenty-eight different BEAMS private labels - so there’s plenty to choose from! But we think the must-know name is Beams Boy for women, with its unique ode to post-war American college style and the streetwear spheres. One of three womenswear brands in the BEAMS universe (the others being Lumiere Beams and Lapis Beams respectively), it launched onto the Harajuku scene in 1998, quickly becoming globally renowned… and understandably so!

And here at END., there’s plenty of utilitarian silhouettes that scrap traditional womenswear design codes. Military influences enhance functionality - ensuring the perfect balance of strength and style - to keep your wardrobe foundations sturdy all season long. But if you’re stuck for choice, we’d recommend taking a look at the iconic striped tees and shirts - or the logo tote or trench for an elevated everyday Beams Boy womenswear basic. 

Embracing a California-by-way-of-Japan aesthetic, Beams Boy for women is proclaimed by the brand itself to be “made for women who love the strength and function found in men’s fashion.” Taking the spirit of hardwearing masculine workwear, the label is packed with heavy-duty, sturdy pieces that’ll blend seamlessly into your wardrobe - whatever your current vibe.