THE END. PRE-FALL EDIT - MENSWEAR

Nodding to both tailoring and streetwear we all know and love, END.’s seasonal campaign helps form your new season looks. By showcasing the leading pre-fall 2024 trends for men, the Pre-Fall edit shines a spotlight on the key products from the season and showcases a balance between both relaxed and refined design codes. 

Radiating self-expression and creativity, this menswear pre-fall edit balances luxury with streetwear. Muted tones are contrasted with bright colour, bringing joy and a sense of vibrancy to new season looks. ‘Peach Fuzz’ is the colour of 2024, and visionary designers such as Jacquemus have taken note, adopting the trend with statement accessories like the La Cuerda Horizontal Bag, which offer a calming warmth of the tranquil hue. Sea greens and blues feature throughout the campaign too, bringing a refreshing energy into the new season, like the Arc'teryx Alpha SV Jacket.

Neutral shades are no stranger throughout END.’s menswear campaign, highlighted in cool-toned neutrals from luxury sportswear brand Cole Buxton, paired with faded black hoodies from Acne Studios. This curated blend of fashion house meets streetwear echoes END.’s community and showcases how you can embrace creative individuality and take your new season looks to the next level.

Stone Island’s latest collection echoes END.’s seasonal campaign by drawing inspiration from industrial landscapes and architectural settings, utilising its experimental fabric expertise to offer a play of contrasts, shapes and neutral tones. With our finger on the pulse of the cargo trend, we’re championing Stone Island pieces like brushed canvas cargo pants, shirt jackets and corduroy overshirts. The latest from streetwear pioneer Represent, meanwhile, showcases oversized t-shirts, logo sweats and vacation shirts that reflect the brand’s elevated take on streetwear classics.

Once again, Acne Studios packs a punch with its rebellious denim this season, where founder Creative Director Jonny Johannson's interest in abstract artistry, contemporary culture and architecture spring to life. Distressed denim jeans, statement washes and oversized denim jackets are what to look out for in the new pre-fall season.