VEEFRIENDS X STARTER ALERT APE JACKET - REGISTER NOW

Following the creation of Gary Vaynerchuk’s VeeFriends NFT collection, the American entrepreneur and internet personality (also known as GaryVee) joins forces with iconic American sportswear brand, Starter, to share his own edition of the classic varsity jacket. "I grew up in the 90s. Starter jackets were the thing. A lot of my baseball card flipping money went to Starter jackets. This collab is surreal for the 16 year old me," says GaryVee, commenting on his long-term affinity for Starter.

Renowned for his well-documented love for the brand, GaryVee has emblazoned his Alert Ape NFT character across a vibrant red rendition of Starter’s signature jacket. Blending the VeeFriends playful design with an athletic outlook, red satin is combined with red and yellow rib knit trims for a further dose of varsity style. Detailed with VeeFriends branding to the chest in a collegiate typeface, the reverse is complete with the  charming Alert Ape character.

Reflecting on alertness and the positive connotations of being alert as a state of mind, VeeFriend's Alert Ape symbolises the importance Vaynerchuk places on his mode of being; "alertness is not something we talk about enough. Being Alert is being aware and tapped in. It's counter to being disinterested or indifferent: things that are a huge waste of one's life. I want to give more love and attention to the people being alert."