Taking a trip down memory lane, END. explores the cultural phenomenon of terrace culture with its latest edit. British terrace culture, first dubbed casual subculture, is a movement that surged in the late 1970s and into the 1980s. It echoes the true passion and devotion held by fans for their favourite football teams. With strong roots in their local communities, standing spectators gathered in crowds to bring together an aesthetic that merged an unforgettable era of sport, music, and fashion.
Off the back of European football success, luxury sportswear brands such as C.P. Company and Lacoste were quickly adopted by fans who wanted to bring a taste of the casual designer sportswear looks to the British games, also spotlighting homegrown labels such as Fred Perry.
By the mid-1990s, terrace culture’s legacy and the love of casual sportswear lived on thanks to Stone Island, remaining a fan-favourite amongst football terrace crowds to this day. A celebration of identity in both football, luxury sports fashion, and streetwear, Stone Island’s shirt jackets, puffer jackets, and cargo pants, all marked with the coveted compass patch, continue to lead the trendsetting movement.
Of course, adidas played a pivotal role in shaping casual terrace fashion too, having become a staple on British terraces for decades. The adidas Samba, Gazelle, and Spezial were embraced by fans not only for their comfort but also for their unmissable 3-Stripes. Transcending the brand’s sports origins, the sneakers quickly became cemented as a cultural icon, seamlessly mixing sport and streetwear in a way that resonates with generations of football fans and casual sportswear enthusiasts alike.