Logo Polo | Basketball Sweat Short
Consistently raising the bar in its output of streetwear product, to better suit the needs of a new generation of luxury consumers, Givenchy continues its recalibration of menswear under the influence of new creative director, Clare Waight Keller.
Making a glorious return to the label's famed '4G' insignia amid the roaring resurgence of luxury logomania, the latest drop imbues a timeless sporting sensibility with a forward facing streetwear attitude.
Delivered in a Riviera-ready palette of deep reds and aquatic blues, the collection plays with logo placement, branding, and statement colour blocking for a collection which feels intrinsic to the house's history, without feeling repetitive or overtly derivative of previous creative director's contributions.
Although it is early days in Waight Keller's tenure at Givenchy (Tisci sat at the helm of the house for 12 years prior to announcing his departure in February 2017), a natural symbiosis of the Givenchy style-codes and Waight Keller's personal design identity is bubbling to the surface and the results thus far seem promising. Delivering her vision of high-summer menswear style, Waight Keller has deftly deployed Givenchy's luxury DNA across a range of statement warm-weather silhouettes.
Givenchy SS18 is now available at END.
Givenchy at END.
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