Teaming up with their long term eco-innovation partners, Parley For The Oceans, adidas share their latest offering to raise awareness for the specific and far reaching impact plastic waste is having on the earth's water systems.
With studies showing that plastic has made its way into every part of the earth’s ecosystems, from improperly discarded plastic waste to microplastics which migrate through rainwater, the material is polluting some of the most remote places on earth – finding its way into the deepest oceans and the highest mountains. With all plastic eventually making its way into the oceans, the actions people take in the mountains have an impact on the oceans, and vice versa, ultimately forming an endless cycle of plastic that reaches all corners of the globe.
Constructed with Parley Ocean Plastic – upcycled marine plastic waste that is intercepted from remote islands, beaches and coastal communities - each garment and sneaker in the collection is built with specific outdoor performance functionality whilst protecting the planet from plastic waste, equipping hikers with the latest technology to go even further, explore more, and have a positive impact.
Key pieces from the collection include the Parley Terrex FreeHiker sneaker developed for long distance hiking on trails with gradual elevation whilst wearing a backpack and the MyShelter jacket, a lightweight, breathable and fully waterproof garment ideal for a fast-paced environment where the weather moves as fast at the wearer.