Editorial
END. ACTIVE: CYCLING
20 July 2023Delving into the world of cycling, END. Active is perfected for the modern cyclist to ensure you'll be able to keep up with the peloton.
Celebrating the diversity of energetic pastimes, END.’s curated selection of contemporary apparel, accessories and footwear champions the outer active pursuits so many of our customers pursue. Spotlighting END. Active’s cycling offering, we get back in the saddle and kick into gear with Copenhagen’s premier velo brand Pas Normal Studios and London’s very own Rapha, whether you’re a seasoned cyclist or beginning your journey.
Renowned for their minimalist approach to cycling apparel design, Danish brand Pas Normal Studios have spent close to a decade refining their distinctive vision of technical yet stylish garments. More than fit for purpose, PNS combine their modern approach to innovation with a visionary aesthetic style, honouring the noble traditions of the sport of cycling, while ensuring their pieces fit the needs of the contemporary cyclist. Made with an uncompromising attention to detail and a commitment to sustainability, PNS create clothing for the dedicated cyclist, whether you’re a professional part of the peloton, or a club rider.
Established in 2004, London’s Rapha celebrates the freedom and the joys of cycling, with their modus operandi stating, “our purpose is to inspire the world to live life by bike.” Much lauded for their varied selection of collaborations with skate and streetwear disruptors Palace, Rapha’s ability to permeate their passion for cycling throughout the wider fashion culture is embodied by their attitude to design and their overarching ideology – to inspire people to take up cycling and experience all the pursuit has to offer. Typified with subtle colour-blocked stylistic cues, exceptional performance fabrics and durability, Rapha’s goal is to truly champion the joy of cycling.
CYCLING AT END. ACTIVE
writerEND.
share
