Moncler Genius is a result of the constant research and continuous open dialogue with its consumers. Officially unveiled at Milan Fashion Week in 2018 by Remo Ruffini, the label is a fashion project where the Italian fashion house collaborates with participating designers. One of the two diffusion lines, it features eight different cells, with each one devoted to a single collection, released in special monthly drops.
Reinterpreting the essence of the original brand whilst still trying to retain individuality, it involves inviting cutting-edge designers to reimagine the label’s codes, At the heart of Genius is the aim of attracting a new and wider legion of followers by appealing to those who aspire to the innovation and heritage the brand offers.
With each exclusive collaborative collection, different interpretations and visions of the brand are in line with its signature creative energy. The past few years, some of the leading players in the fashion world have worked with the label in a synergistic manner. Fall 23 saw the Moncler x Palm Angels Fall 23 collection; inspired by vintage Americana, the highly anticipated collection saw expertly crafted signature styles fused into several fun-loving, vibrant designs. As well as this Rick Owens and Roc Nation have also worked alongside the label.
Founded on a motto of ‘One House, Different Voices’ the possibility for collaborations is endless and will continue with each passing season.