Defining the stripped-down, post-grunge luxury of the '90s, Helmut Lang pioneered the era of minimalism, artist collaborations, and challenges to industry orthodoxy. Becoming the uniform of the creative class, the label produced high tech fabrics, signature denim and deconstructed tailoring. Independent of the Austrian born designer since 2005, the label relaunched in 2017, overseen by editor-in-residence Isabella Burley. With the same unmistakeable aesthetic Lang was revamped to pay homage to the designer's luxe minimalism while emphasising androgynous styles.
Taking its inspiration from the forward-thinking mind of its founder, the contemporary iteration of Helmut Lang men's fashion sees a unconventional approach to each collection. Highly dynamic, each ready-to-wear drop engages a new generation of designers to reinterpret the Lang legacy. Known for severe, sophisticated tailoring and modern, minimalist styles, its modern menswear retakes its shape across capsule collections and multi-disciplinary collaborations. Reintroducing Lang’s most iconic garments to a modern audience, the fitted Helmut Lang T-shirt is the ultimate sartorial building block. One of the founding garments of the label, its contemporary style has not faded.
Part of its re-edition initiative, Isabella Burley presents the Artist Series; archival photo prints from some of the century’s most subversive artists appear across signature minimalist clothing such as tee’s and sweats.
You can also expect Lang’s signature asymmetric blazers and jackets alongside its structural shirting. With cut-out knitwear the label’s ‘Logo Hack’ is reimagined on T-shirts, hoodies, and sweatshirts.