Sneaker icon New Balance has roots on both sides of the pond; the Boston-based footwear giant was founded by entrepreneurial British immigrant William J. Riley in 1906 as a humble arch support company. Fascinated by the way his chickens balanced on their feet - yes, you read that right - Riley began creating a perfectly balanced arch support and, with that, the brand was born.
Let’s fast forward to the ‘60s and New Balance’s debut sneaker, the Trackster, started making waves in Boston’s college athletic circles thanks to its next-level comfort and superior craftsmanship. Since 2020, New Balance has been the brand to beat, thanks to its signature dadcore aesthetic including a range of hoodies, joggers and sweatshirts. Our women's New Balance range has a model for every rotation. Our favourite New Balance women's trainers include the 530, a retro running style from the ‘90s and the ‘80s b-ball model, the 550. Not forgetting the cornerstone of the brand’s running collection - turned dadcore holy grail - the 990.
New Balance’s ‘Made in USA’ and ‘Made in England’ lines pay tribute to its Anglo-American heritage. Teddy Santis’ American-made line celebrates 75 years of innovation and craftsmanship, embodying the brand’s fearlessly independent ethos. Across the Atlantic in unassuming Flimby, England, a close-knit community takes personal pride in crafting some of the very best NBs out there - 28,000 a week to be precise.
