After making its debut in 2010 and then taking a little hiatus, the New Balance 2002 stormed back into the scene a decade later, revamped and ready to win over both old fans and new. Its resurgence, now dubbed the 2002R thanks to the creative vision of Tetsuya Shono from New Balance Japan, transformed it from a running shoe to a lifestyle legend.
What's special about the New Balance 2002R? It combines N-ERGY gel cushioning (from the 860v2) with nubuck and breathable mesh uppers, all rounded off with ABZORB® technology for a walking-on-air feel. This shoe has caught the sneaker world's attention since its comeback, not just for its own merits but also through some high-profile collaborations and the standout “Protection Pack”. This collection gave the 2002R a raw, deconstructed look with rugged suede and exposed foam that has sneakerheads swooning.
Now solidly back in the spotlight, the fan favourite 2002R has reclaimed its status as a New Balance icon, showcasing the brand's ability to revive and reinvent and showcasing a pivotal piece of New Balance's rich history, proving that even the forgotten can become unforgettable. This silhouette has stood the test of time and continues to captivate. Fancy joining the ranks of 2002R wearers? From versatile neutral colourways, earthy tones to unexpected palettes of pink and emerald greens, shop the latest collection at END. now and dip into a piece of sneaker legacy.