MIZUNO

Back in 1906, Rihachi and Rizo Mizuno acted upon the desire to transport the Western obsession with Baseball over to Japan. “Mizuno Brothers Ltd.” was born—and that was just the beginning. Now, over 100 years later, Mizuno has been shaping the world of sports with innovation and passion, crafting high-performance gear that even the most elite athletes trust.

From golf to track, rugby to tennis, Mizuno’s relentless pursuit of sporting excellence is informed by careful research and cutting-edge technology, with each design engineered to take performance to the next level. Groundbreaking advancements were made in the running world with the creation of the Wave Rider in ‘97, an innovation that successfully balanced the needs for cushioning and stability.

Mizuno’s iconic Runbird logo has been a symbol of athletic excellence since 1981, gracing the sidewalls of its vast sneaker collection. You’ll spot it on the archival Contender Premium, the futuristic Wave Prophecy and the all-rounder MXR—a constant in this fast-moving, ever-evolving brand.

Grounded in Japanese tradition yet always looking forward, Mizuno is as focused on ethics and sustainability as it is on performance. It aims for a CO2-neutral future by 2050 and seeks to nurture a safe, healthy world where everyone thrives equally. This informs the brand’s core value: to promote happiness, togetherness and wellbeing through sport, driven by the advancement of sporting goods. 

As Mizuno looks to the future, the brand remains steadfast in its mission to empower athletes and elevate sporting experiences across the globe. Explore the line-up of Mizuno footwear available at END., and see for yourself.