Pop Trading Company Put Converse Jack Purcell to the Test in Amsterdam

The next chapter in a 5-year partnership, Converse and Pop Trading Company join forces once more to launch their first global collaboration. Riffing on the same 90s colour palette Pop Trading Co. used in their mainline SS20 collection, the pioneering skatewear-cum-menswear label turns their attention to the Converse CONS Jack Purcell for Summer 2020.

Delivering retro interpretations of the JP Pro Hi and JP Pro Low, the Pop Trading pack aligns essential skate features with contemporary detailing. True to form, the design team at Pop deftly combine a love of menswear with technical skate knowledge and first-class durability: a unique proposition which has seen the label garner the respect of the skate and fashion set.

Test driving the sneakers in their native Amsterdam, the Pop Trading skate team represents the fundamentals of global skate culture in this exclusive lookbook: community, commitment, and friendship. Working with Converse to champion the European skate scene, this partnership goes beyond product to support a network of skateboarders throughout the Benelux and to preserve the subcultural roots of one of the world's most subversive sports.

The Converse CONS x Pop Trading Company JP Pro pack is now available at END.