First launched in 2008, Japanese brand Ordinary Fits is the brainchild of designer Makoto Kodama. Playing with fits and washes to create items that will become "future vintage", the label prides itself on producing long-lasting staple clothing.
With the thoughtful design process that sees vintage items updated to suit the modern mood, Ordinary Fits Men’s capitalises on the best manufacturing and production techniques that Japan has to offer. After an expert manufacturing process, when it comes to Makoto Kodama’s label the result is not a replica of anything else, but genuinely a collection of Ordinary Fits.
Based in Japan's denim capital of Okayama, the brand produces simple, easy-to-wear jeans that are cut from selvedge denim. Playing with fit and wash techniques including loose, cropped and slim, the options are vast and your range of looks is endless. With each highly anticipated drop of high quality dailywear, pair your jeans with a soft cotton tee that’s stamped with a bold graphic and not only will you feel great you’ll look great too.
Blending classic workwear and military styles with a focus on timeless silhouettes and quality materials for easy everyday wearing, Ordinary Fits is anything but ordinary.