Learning his craft under the greats of the fashion industry, Pierre Balmain founded his elegant Parisian fashion house in 1945. With a sophisticated signature and couture aesthetic, it's no surprise that the label quickly became adored by European and Hollywood royalty.
The luxury house continued to dress celebrities, runway models and cultural icons in bespoke, high fashion pieces until Olivier Rousteing was appointed Creative Director in 2011. Reinventing the house with decadent rock-chic glamour and avant garde aesthetics, Rousteing refocused Balmain's artisan roots. Approaching the house’s menswear with a global, millennial outlook, brand identity is often showcased with the signature Balmain Paris logo.
A mix of streetwear and suiting that evokes a relaxed attitude of contemporary refinement, Rousteing’s proposal for a modern men’s wardrobe does not go unnoticed. Reflecting this, a Balmain hoodie or a Balmain jumper are only ever fashion forward.
Seamlessly paired with signature biker-style jeans, a Balmain t shirt reflects the label’s penchant for elevated wardrobe staples. Whilst sharply tailored Balmain blazers, cargo pants, leather motorcycle jackets uphold the house's commitment to detailed craftsmanship and unapologetic silhouettes.
Underfoot, complete your look with an array of balmain shoes, whether that’s slick trainers or statement boots. But for storing the essentials in style, a Balmain bag is in line with the label’s aesthetic of easy sophistication and simple elegance.