Hailing from the heart of Hollywood, AMIRI is the brainchild of designer and Los Angeles native, Mike Amiri. Designed and produced in downtown LA, our AMIRI menswear collection showcases the best the West Coast has to offer.
After its first exclusive capsule launched in 2014, AMIRI men's clothing earned a reputation for its rock and roll spirit and modern reinterpretation of luxury. For an edgy vibe, check out our collection of AMIRI men’s jeans in distressed denim, an ode to the grunge aesthetic of LA in the ‘80s and ‘90s. AMIRI’s jeans are perfect for pairing with the brand’s iconic, skeleton-inspired men’s sneakers and bone adorned varsity jackets. Or, elevate your streetwear rotation in one of AMIRI’s bold, graphic t-shirt or logo adorned men’s sweatshirts.
Blend in with the Venice Beach crowd in one of AMIRI’s men’s shirts, whether it's a loud Hawaiian shirt in a loud tropical print - think Baz Luhrmann’s Romeo and Juliet - or a retro bowling shirt. AMIRI’s shirts are grounded in nostalgia, a tribute to Mike Amiri’s Californian youth and the diverse subcultures that form LA’s lifeblood.
From graffiti artists and Sunset Boulevard skaters to legendary musicians and club kids, END.’s AMIRI men’s clothing takes inspiration from LA’s rebellious youth culture. In our eclectic edit, expect artfully dishevelled aesthetics and waves of nostalgia, so you can embody a quintessential SoCal paradox of laid back extravagance.