McQ’s no.0 collection prioritises wardrobe staples - embracing minimal design for a timeless feel on this utility tote bag. Rather than working within a hierarchy, Alexander McQueen’s creative platform grants control of each collection to a new group of creators, encouraging collaboration and inclusivity - an aim symbolised with the Phantom Jack motif. It’s featured twice on this tote, rounding off the understated design and making it ideal for everyday use.