Boston-based label New Balance has been the go-to sneaker label for decades, initially starting life as an arch support company in 1960. The famous ‘N’ logo didn’t make an appearance until the 1970s and has remained an iconic signifier of the brand ever since. Although rooted in its storied history, New Balance’s recent surge in popularity is down to its innovative sneaker creations and collaborations with influential streetwear brands, so there’s no time like the present to shop the latest New Balance for men here at END.
Worn by supermodels and dads alike, the collection of New Balance men’s shoes has a style for all, ranging from the retro 327’s to the classic 2002’s and 990s. New Balance's performance technology is second to none and is what sets them apart from the rest, featuring ENCAP foam and ABZORB midsoles for unparalleled comfort, along with N-ergy rubber outsoles that offer exceptional shock absorption. Now that your footwear game is in the bag, don't forget to explore the range of New Balance men’s apparel. Shop must-have styles from moisture-wicking t-shirts and sweatshirts to durable padded jackets and shorts.
For style and performance, shop the latest New Balance for men at END. today.