Challenging the ‘Instagram brand’, Cole Buxton paves the way in a new generation of British streetwear, with a focus on fabric and cuts that speak for themselves. A minimalist vision with an #athleticessentialism ideology, fans await coveted drops of new colourways and weights of its renowned jersey-wear. This CB Applique tee is a new addition, in a soft premium weight cotton, an intricate embroidery logo is at one side and applique at the other.