In the words of Simuero’s Jorge Ros: “Metal is alive. It bends, breaks, melts and transforms into something new—an endless cycle of creation.” From a small workshop in Valencia, he and co-founder Rocío Gallar perform magic with metal, curating hand-shaped, one-of-a-kind jewellery, with each holding its own unique textures, materials and imperfections.
Jewellery is more than just an accessory with Simuero; it’s a dialogue—between hands, tools, the natural forms that serve as inspiration, and ultimately, the wearer. Honouring the art of slow, mindful craftsmanship, every piece is dreamt, designed and built in-house, valuing small-scale production before all else. And that’s why each piece is so special. Discover Simuero rings, bracelets and earrings at END., crafted from silver and gold with an array of richly-coloured gemstones and structures inspired by the natural, marine and architectural worlds.
Born out of chance but guided by purpose, Simuero exists to connect art, nature, intuition and emotion. Find the piece that speaks to you at END. today.