When you think of cult-worthy, forward-thinking streetwear, none other than the Milan-based label Off-White springs to mind. The now-iconic label was founded by the late designer Virgil Abloh, who originally started out selling deadstock Ralph Lauren designs, altering them with prints in an effort to showcase his own creative flair.
On the back of his success, Abloh opened a boutique called Pyrex Vision, which he shortly rebranded to launch the luxurious streetwear label we know and love today. With a clear vision, Virgil brought a sense of Italy’s history and craftsmanship to life, all while taking the opportunity to jump on global trends and utilise his ever-growing social media platform.
The first Off-White women’s collection arrived shortly after, debuting at Paris Fashion Week in 2014, showcasing the Italian label’s diagonal lines, iconography, and industrial-packing-inspired finishes. Here at END., there’s a whole selection of the label’s coveted womenswear styles, from luxury sneakers to statement jackets and athletic, off-duty hoodies and joggers.
With an ever-rising Instagram following and growing success, there's no doubt that Off-White womenswear will continue to set the scene in the world of streetwear. Shop the collection at END. today.