Born in the city of love and made with care, AMI Paris for women captures the essence of authentic Parisian style. Founded in 2011 by Alexandre Mattiussi, the French-born brand offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and elevated design codes.
The brand name was formed from Alexandre Mattiussi’s initials and the last letter of his name. ”Ami” means friend in French, so it matches with the positive and friendly nature that’s at the heart of the brand’s approach. Talking of hearts, you’re bound to have seen its instantly recognisable ‘AMI De Coeur’ logo that’s detailed on almost everything in its collection - from oversized women's knitwear and sweatshirts, to classic t-shirts - you’ll find it taking centre stage at the chest. The red heart motif became the brand signature in 2017 and originates from the signature Mattiussi has been using at the end of notes written to his friends since his childhood. AMI womenswear captures a particular type of the French capital's nonchalance, one that is relaxed, authentic and friendly. Its designs are built on a notion of effortless wardrobe staples that showcase an eye for detail. Premium fabrics and precise cuts are used throughout to execute the sophisticated yet relaxed aesthetic. Each piece in the capsule strikes the perfect balance between formal and casual-cool, sure to become the heart of your new-season wardrobe.
Find savings in AMI Paris Womens Sale