Calvin Klein. Beloved creator of the phenomenon of pulling your jeans a little lower to show off the waistband of your underwear. Founded in the shadows of skyscrapers and billboards in New York City, CK set out to break boundaries from the start. Its early advertising campaigns shot the label to stardom and revolutionised fashion marketing as a whole, causing something of a ruckus with the way it channelled the stripped-back minimalism of CK garments through raw, provocative and sexually-charged imagery.
Decades later, that influence remains impossible to ignore. Bras, briefs, sleepwear and everyday essentials continue to carry the same clean aesthetic and irresistible logo that made the brand famous in the first place. Minimal on the surface, perhaps, but few names have done more to shape the way we dress — and the way fashion is marketed — than Calvin Klein.
Discover discounts in the END. womens Calvin Klein sale.