Editorial

Tommy Jeans 5.0 - Launching 9th May

A celebration of all-American denim

This season, Tommy Jeans takes their inimitable all-American aesthetic to the high-seas with a summer ready capsule collection of sailing-inspired staples.

Celebrating the label's sportswear heritage, the collection combines the very best of 90s American nostalgia with contemporary streetwear details.

Continuing with last season's focus on logo revival, Tommy Jeans 5.0 makes deft use of the statement red, white, and blue Hilfiger insignia, playing with shape and geometry to reflect the sailing theme running throughout the line. This graphic stamp of Hilfiger authenticity is boisterously combined with a range of washed denim and frenetic flashes of neon; a nod to the wave of Acid House inspiration which has swept the fashion arena this season.

In an exclusive editorial, END. celebrates the versatility of the latest Tommy Jeans collection with key pieces styled with a range of upcoming Nike releases to establish premier summer style that flexes from the ground up.

Tommy Jeans 5.0 will launch at END. on 9th May.

writerEuan Smart
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