PURPLE MOUNTAIN OBSERVATORY

Founded in 2023, out of London, UK, Purple Mountain Observatory (PMO) acts a compass with technical performance and modern outdoor culture, navigating between the both. Built on the belief that exploring the outdoors should feel effortless, the brand blends innovative fabrication with modern design to create apparel that performs as well in the mountains as they do in the city.

Known for its commitment to material innovation, PMO boasts waterproof shells cut from advanced fabrics, ultralight insulated puffers, and weather-ready basics developed in their lab. Each piece is engineered with purpose, balancing function, durability, and a refined aesthetic.

Beyond the product, PMO’s ethos is rooted in community and exploration. Through campaigns, activations, and its community projects, the brand connects outdoor enthusiasts, athletes, and creatives who share a curiosity for the natural world.

In an often traditional world, PMO is projecting itself to be the disruptor brand the Outdoors needed.