From an absurdist sticker entitled âAndre the Giant has a Posseâ made by Shepard Fairey in 1989 made - to a cult clothing line launched with the help of Mike Ternosky in 2001 - OBEY womenswear is one of the best streetwear labels in the âbiz. So weâd recommend obeying to the brand, and grabbing the latest launches from END.! Simultaneously a global street art campaign, body of fine art, and cult clothing collection in one, OBEY for women is a must-know name for any sharp dresser. Rooted in the DIY culture of punk rock and skateboarding spheres, Fairey and Ternoskyâs work is stepped in self-empowerment and biting sarcasm, encouraging us to âtake heed of the propagandists out to bend the world to their agendasâ with its imperative logo. The name itself, OBEY, originates from John Carpenterâs 1988 seminal film They Live - a homage to Faireyâs love of pop culture and commercial marketing. With womenâs clothing by OBEY, âthe medium is the messageâ, so thereâs always plenty to look out for. From collaborations with the likes of the Keith Haring Foundation to Levis, the brand spreads its message through a variety of different designs. Whether itâs belts and bags, or shorts and shirts, thereâs plenty of workwear, military-infused basics to fill your wardrobe - and take you from the city streets to mondayâs meetings in style - at END.Â