More than a brand, Nudie Jeans womenswear at END. is a way of thinking, a concept and a passion. On a mission to reduce its impact on the planet, the Scandi brand creates from organic materials, as a result of founder Maria Erixon’s disappointment with the level of artificial pesticides applied by conventional cotton farmers. With a transparent production process, you'll see the brand’s Project Earth badge across each collection, celebrating the clothing's earth-conscious methods.
Carefully made in Italy with the best quality premium dry denim, Nudie Jeans women’s are made for real denim lovers. To truly make a change for the better, the label is determined to make it stylish not to change our style every week. As a result, they create clothes that are meant to be worn a lifetime. Add a pair of the eco-conscious jeans to your wardrobe for instant lagom – the Swedish concept of having just the right amount of something. Taking a less is more approach, the label cherishes well-worn and mended styles with slim cuts, tapered legs and stretchy fabrics. Look out for embossed metal work and a branded tab at the back for additional detail.
Icons in their own right, the Lean Dean, Straight Sally and Steady Eddie are among the brand’s bestsellers. Pair these with the label’s easy to wear jackets and you're good to go.