Founded in 2014 by Jerry Lorenzo, Fear of God first found its place in the streetwear world when its minimalist athleisure worked its way across the pond, expanding way beyond its sun-soaked LA home turf, going on to adorn the backs of countless cultural influencers. Now a global destination for oversized hoodies to relaxed tailoring, Lorenzo’s distinct interpretation of American casualwear and anti-seasons approach to design has led the brand to become an icon of contemporary culture. Celebrated for its luxe stripped back aesthetic, collections may be simplistic, but its cuts, fabrics and finer details, well they’re inimitable, just ask any member of its dedicated community of fans. If you’re new to FOG then let us introduce the Fear of God ESSENTIALS line. As the name suggests you can expect drops of daily essentials, or uniform as you like, in muted colour palettes, as contrary to popular belief - there’s way more than just one type of beige - trust us. Scroll through the Fear of God womens collection at END. to get your hands on a piece. If you prefer a tone on tone look, layer up tees with Fear of God ESSENTIALS hoodies or opt for a matching sweatshirt and jogger set, nailing that effortless athleisure look on days where you want to dress down but look good. No matter the occasion, Fear of God prioritises fabric and fit. Brushed cotton, stretchy jerseywear and elasticated waistlines - pretty much everything you need for all day comfort - take you from the sofa to that post office run with ease. A cut above the rest, show off Lorenzo’s rubberised seal symbol of approval on the streets and embody California laid-back luxe.