The brainchild of Shepard Fairey, Obey is a brand that’s firmly rooted in the DIY counterculture of punk rock and skateboarding, as well as the occasional strong political message. The brand officially launched in 2001 as an extension of Fairey's artwork, where he first created an unusual sticker back in 1989 while studying at the Rhode Island School of Design. And from then on, his designs have evolved in the world of streetwear. Here at END., we just can't get enough, and let us tell you why.
Obey streetwear for men is heavily inspired by classic military garb, workwear basics, and authentic streetwear design, always enriched with hints of Fairey’s roots in activism and political and social propaganda evident in his art. The unapologetic and unfiltered aesthetic of the label’s graphic t-shirts, hoodies, and youthful vacation shirts guarantees to inject personality and skate-infused energy into your casual rotation. And who doesn't love the sound of that?
Fast forward to 2010, and Obey mens clothing boomed, utilising its coveted ‘OBEY’ logo that became instantly recognisable across the globe. He sarcastically used the term "obey" to depict how propagandists consistently attempt to mould the world according to their beliefs. And it's safe to say that it has remained an iconic name on the city streets ever since.
For the latest canvas of Shepard Fairey’s distinctive graphics and politically charged messages, shop the latest Obey menswear at END today.