Acne Studios grew out of a passion for creativity and originality. This is visible across its entire clothing collection - including this men’s Acne Studios sale. The fashion house is a pioneer in Scandinavian style. While its familiar chic minimalist look is understated, it’s unmistakably Acne. Across the range, oversized tees with simple logo branding sit next to quality hoodies and soft wool knits.
Acne Studios came out of ACNE, a Swedish creative collective founded by Jonny Johansson in 1996. A year after ACNE launched, Johansson made 100 pairs of raw denim jeans with distinctive red stitching. While only handed out to family and friends, the jeans received a lot of attention, encouraging Johansson to pursue his fashion dreams. The collective’s full name - Ambition to Create Novel Expression - is a legacy Acne Studios carries on to this day. Johansson’s interest in art, contemporary culture, photography and architecture seeps into his clothing designs. Pleated trousers and plain baggy jumpers bring runway-worthy looks to street style. Meanwhile, the brand’s signature Face mascot decorates a range of pieces, including bucket hats, tees and knitwear.
Johansson first drew the Face during a show fitting. The deadpan doodle, Johansson explains in an interview, is of an average lagom Swedish guy - not too happy or too sad (lagom meaning moderate in Swedish). Since its first appearance, the Face has become a symbol of the Acne brand.
When wearing Acne Studios, its clean minimalism speaks volumes about your style. Amplify your look with this Acne Studios sale UK.