Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.
87 products
Fruity Booty Flock Polka BraBlack
AR$104,667
Fruity Booty V Neck T-ShirtPinkAR$111,645
Fruity Booty All Over Lace BraIce BlueAR$90,712
Fruity Booty Jaques TopNavyAR$104,667
Fruity Booty Cat T-ShirtGreyAR$111,645
Fruity Booty Cotton Terry JoggersNavyAR$132,578
Fruity Booty Lace Wrap TopIce BlueAR$104,667
Fruity Booty Tafetta Bloomer ShortieGreyAR$104,667
Fruity Booty Round Neck Long Sleeve TopPinkAR$111,645
Fruity Booty Second Skins 3/4 Length TopSlateAR$111,645
Fruity Booty Frill Wrap Vest TopNavyAR$111,645
Fruity Booty Moss BraBlackAR$90,712
Fruity Booty Leopard BraBrownAR$90,712
Fruity Booty Lacie BraPinkAR$90,712
Fruity Booty All Over Lace ThongIce BlueAR$62,800
Fruity Booty Lacie ThongPinkAR$48,845
Fruity Booty Moss BriefBlackAR$48,845
Fruity Booty Leopard ThongBrownAR$48,845
Fruity Booty Jersey Midi DressBlackAR$193,983AR$125,600
35% offFruity Booty Juliette Vest TopCreamAR$111,645AR$72,569
35% offFruity Booty Broderie Capri PantsWhiteAR$111,645AR$66,987
40% offFruity Booty Second Skin T-ShirtOff WhiteAR$96,294AR$57,218
40% offFruity Booty Icing Lacie ThongCream & BlueAR$62,800AR$47,449
25% offFruity Booty Commando ThongPinkAR$40,472AR$26,516
35% offFruity Booty Red Moss BraRedAR$90,712AR$64,196
30% offFruity Booty Broderie Cindy BraWhiteAR$90,712AR$54,427
40% offFruit Booty Rosette BraWhiteAR$82,338AR$53,032
35% offFruity Booty Flock Polka BriefBlackAR$62,800AR$44,658
30% offFruity Booty Cotton Jersey BriefPinkAR$62,800AR$44,658
30% offFruity Booty Broderie Cindy BriefWhiteAR$62,800AR$37,680
40% offFruity Booty Rosette BriefWhiteAR$48,845AR$32,098
35% offFruity Booty Red Moss BriefRedAR$48,845AR$32,098
35% offFruity Booty Double Layer Long Sleeve TopCreamAR$138,160AR$110,249
20% offFruity Booty Cotton Terry CardiganBlueAR$138,160AR$82,338
40% offFruity Booty Double Layer Long Sleeve TopGrey & EcruAR$138,160AR$82,338
40% offFruity Booty Ditsy Floral CardiganWhiteAR$104,667AR$68,383
35% offFruity Booty Jersey Stripe T-ShirtBlueAR$104,667AR$62,800
40% offFruity Booty Ditsy Floral LeggingWhiteAR$96,294AR$62,800
35% offFruity Booty Ditsy Floral VestWhiteAR$82,338AR$53,032
35% offFruity Booty Double Layer Long Sleeve TopBlueAR$138,160AR$103,272
25% offFruity Booty Cotton Terry PantsBlueAR$132,578AR$86,525
35% offFruity Booty Cotton Jersey BraPinkAR$90,712AR$64,196
30% offFruity Booty Stripe Long Sleeve TopPurpleAR$111,645AR$83,734
25% offFruity Booty Stripe Long Sleeve TopBlueAR$111,645AR$78,152
30% offFruity Booty Double Layer TankPink & GreyAR$132,578AR$86,525
35% offFruity Booty Isola Sparkly Cardigan SetPurpleAR$244,223AR$122,809
50% offFruity Booty Nonna Polka DressTanAR$153,512AR$92,107
40% offFruity Booty Meringue Tank TopNavyAR$96,294AR$62,800
35% offFruity Booty Second Skin TeeBrownAR$96,294AR$57,218
40% offFruity Booty Meringue ShortiesNavyAR$76,756AR$46,054
40% offFruity Booty Polka TrousersBlackAR$146,534AR$94,898
35% offFruity Booty Mesh 3/4 Sleeve TopBlackAR$104,667AR$73,965
30% offFruity Booty Mesh Mini DressBlackAR$180,027AR$117,227
35% offFruity Booty Icing Lacie BraCream & BlueAR$90,712AR$58,614
35% offFruity Booty Meringue Lace TankCreamAR$96,294AR$57,218
40% offFruity Booty Second Skins V-NeckNavyAR$111,645AR$72,569
35% offFruity Booty Second Skins 3/4 Length TopBrownAR$111,645AR$66,987
40% offFruity Booty Second Skins 3/4 Length TopNavyAR$111,645AR$66,987
40% offFruity Booty Celeste Bikini TopAquaAR$96,294AR$62,800
35% offFruity Booty Pink Stripe BloomerPink StripeAR$96,294AR$62,800
35% offFruity Booty Carmen Bikini TopPinkAR$96,294AR$57,218
40% offFruity Booty Olsen Towel SkirtEcruAR$96,294AR$57,218
40% offFruity Booty Frizzante Bikini TopAqua WhiteAR$96,294AR$57,218
40% offFruity Booty Celeste Bikini BottomAquaAR$62,800AR$40,472
35% offFruity Booty Melanzane Bikini BottomBurgundyAR$62,800AR$40,472
35% offFruity Booty Carmen Bikini BottomPinkAR$62,800AR$37,680
40% offFruity Booty Frizzante Bikini BottomAqua WhiteAR$62,800AR$37,680
40% offFruity Booty Check Mini DressRed & WhiteAR$146,534AR$103,272
30% offFruity Booty Tan Polka TopTanAR$138,160AR$82,338
40% offFruity Booty Fish TankBaby Blue & NavyAR$96,294AR$53,032
45% offFruity Booty Check SkirtWhiteAR$104,667AR$47,449
55% offFruity Booty Shania Bikini TopLeoAR$96,294AR$62,800
35% offFruity Booty Shania Bikini BottomLeoAR$62,800AR$40,472
35% offFruity Booty Weekday SetMultiAR$244,223AR$133,974
45% offFruity Booty Second Skin Tank TopOff WhiteAR$96,294AR$57,218
40% offFruity Booty Posy Jaquard Short Sleeve TopPink & GreyAR$96,294AR$57,218
40% offFruity Booty Lucky Stripe Polo TopStripeAR$124,205AR$73,965
40% offFruity Booty Second Skin T-ShirtBlackAR$96,294AR$66,987
30% offFruity Booty Blush Rosette Pointelle TopPinkAR$96,294AR$53,032
45% offFruity Booty Second Skin Tank TopBlackAR$96,294AR$48,845
50% offFruity Booty Poplin BoxersWhiteAR$76,756AR$50,240
35% offFruity Booty Marina Bikini TopNavy & WhiteAR$82,338AR$44,658
45% offFruity Booty Lucky Stripe ShortiesStripeAR$82,338AR$41,867
50% offFruity Booty Marina Bikini BottomNavy & WhiteAR$62,800AR$40,472
35% offFruity Booty Posy Jacquard ShortiesPink & GreyAR$76,756AR$30,703
60% offFruity Booty Commando ThongWhiteAR$40,472AR$23,725
40% offFruity Booty Commando ThongBlackAR$40,472AR$22,329
45% off