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In 1998, Helmut Lang made history as the first fashion designer to advertise on top of NYC’s iconic yellow taxi cabs. In homage to this innovative marketing strategy and the designer’s relationship with New York, this season his namesake brand offers up this long sleeved tee in collaboration with art director Eric Wrenn. Here, this pure cotton style is decorated with a photographic print to the back and proudly plays host to a contrasting logo print to the chest. Coinciding with this limited edition launch, 250 Helmut Lang branded taxis will be re-circulating the Big Apple this season.
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