A true sisterhood, womenswear label SIR. has gained global recognition for its expertise in creating a singular aesthetic: minimalist wardrobe essentials. The name itself offers a clue, SIR. stands for 'Separates, Intimates, and Ready-to-wear' - a business ethos that has driven the brand’s success.
Founded in 2014 by two sun-seeking friends, Nikki Campbell and Sophie Coote, while living in Bali, the Australian duo identified a gap in both their wardrobes and the fashion market for timeless basics. Going from strength to strength, the womenswear label SIR. expanded beyond its digital roots, exploring brick-and-mortar opportunities with pop-ups abroad and establishing a flagship store at Sydney's Bondi Beach. The label’s juxtaposition between masculinity and femininity offers the perfect opportunity to dress key pieces up or down to suit varied occasions. Explore contemporary denim two-pieces and tailored separates for women here at END., all embodying the brand’s high-summer spirit and commitment to creating simple, elevated looks with ease.
Elevating your look has never been easier - thank you, SIR.