Puma designs and manufactures both athletic and casual apparel and footwear that makes you brave and confident. Collaborating with Parisian brand AMI to create a collection based around themes of family and friendship. The beanie is made with AMI’s Ami de Cœur on the front as a way of signing off. The Ami de Cœur monogram, translated literally as 'AMI of Hearts', is personal to Alexandre Mattiussi.