After a prolonged hiatus, Kanye West's return to the global conciousness has been swift and characteristically controversial. From twitter feuds to divisive statements on race, album drops and controversial political commentary, Ye has reaffirmed himself as one of the world's most polarising multi-hyphenate creatives.
With every song from his recent album 'Ye' debuting in the Billboard Top 40, the 7-track record has become West's 8th consecutive number 1 album.
Delivering a fresh swathe of content set to dominate the news cycle, Kaye's label YEEZY has unveiled a NSFW #SUPERMOON campaign for the brand's latest sneaker silhouette. Featuring appearances from the Clermont Twins and a range of other street cast models which span race, age, sex, and size, the sexually-charged campaign is shot in YEEZY's inimitable desolate style.