Culture

Here's What Happened at the adidas POD Event in London

With appearances from Migos and Pharrell

To mark the launch of the new adidas POD System, adidas held an exclusive invite-only event in London’s uber-trendy Shoreditch district last night.

With the city's style elite abuzz in the wake of the LFWM SS19 presentations, we arrive to the sight of a snaking queue outside a venue swarming with security. Held in a vast and imposing venue filled to the rafters with speaker systems, lighting, and a bustling crowd of attendees, the evening was an urban celebration of creative talent and ingenuity.

Suspect opened the musical billing, stirring the crowd into a ruckus before vacating the stage to make way for the main event. Holding the crowd in anticipation for around half an hour, Migos took to the stage and performed a 40-minute greatest hits medley, even joined by musical heavyweight and established adidas collaborator, Pharrell Williams for a novel rendition of their hit ‘Stir Fry’.

Bringing the night to an electric finish, the musicians - fully stacked in three-stripes grails - introduced adidas' latest tech with interminable style.

The adidas POD-S3.1 is now available for registration on END. Launches.

Release information

adidas POD-S3.1

Core Black/Volt

AQ1059

06/16/2018

writerEuan Smart
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