After their 2020 collaboration "Lakeside", END. and Columbia are back at it again, this time drawing inspiration from nature's happy place – the Smiley Face Hill outside Willamina, Oregon. This collection named "Douglas Fir" channels positivity and playfulness. If you're ever cruising south of Portland between Willamina and Grand Ronde, you can't miss this gigantic grinning face that pops up on the hillside every fall since 2011. It's like Mother Nature's own emoji, lighting up Polk County's sprawling Douglas Fir forests. This local landmark and the iconic Douglas Fir tree are the stars of the show in this 16-piece collection. This t-shirt, one of three in the trio of tees, is stamped with co-branded graphics and a vivid bespoke print on the back that’s inspired by the charming smiley face. Ideal for wilderness adventures, it's made from Omni-WICK™ jersey, a tech from Columbia that keeps moisture off your skin and spreads it across the fabric so it can evaporate. So you can stay dry while you're out there doing your thing in the great outdoors.