AMI adds an instant dose of Parisian-cool to your casual get-up. You’ll know the label for its loved-filled letter stamp, the Ami De Coeur logo, crowned with a heart, symbolising friendship, love and joy. It's taken on many iterations since the brand’s 2016 debut and this season it's pretty in pink, embroidered in a tonal hue at the chest of this crewneck cotton tee.