ARIES WOMENS

Aries was founded in 2012, a time where co-founder Sofia Prantera felt streetwear wasn't given the credit it deserved, she joined forces with Fergus Purcell to create Aries. You’ll probably know Sofia as being the brains behind cult streetwear label Silas in the mid-90s - well this is where she first met Fergus, who is also well-known for the iconic branding of the skate label we all know and love, PALACE. Aries is a brand that dares to be different and stands out from the crowd. Sofia's expert eye combined with Fergadelic's idiosyncratic graphic style makes them the perfect combination. Aries womenswear, renowned for juxtaposing ideas, breaking taboos, and remixing iconography, the London-based label’s aim is to merge the worlds of streetwear and high end fashion together, and of course, they’ve nailed just that! Breaking down the boundaries, Aries womenswear features pieces inspired from a vast list of '80s and '90s influences - from skateboarding subculture, the rave scene, and cyberpunk to name a few - its unapologetic attitude shines through with its slogan ‘No Problemo’ which you’ll find detailed on anything from caps, to tees and sweats. With a selection of genderless clothing in its line-up, its Aries Women section also boasts stand out designs, too, and its penchant for tie-dye, relaxed cuts and bold designs are reinterpreted throughout our collection at END.