adidas x UNDEFEATED AW18 - Register Now on END. Launches

Continuing one of the most hotly anticipated sports-fashion crossover collaborations for AW18, adidas joins forces with streetwear stalwarts, UNDEFEATED, for the AW18 'Core Power' collection.

Fusing key adidas technologies and capabilities with the tough, urban aesthetic which is central to the UNDFTD identity since the Los Angelean brand launched in 2002, the collection is testament to the power of crossover, delivering a hyper wearable range of style and workout essentials.

An homage to human endurance and a call to arms to urban athletes to push themselves to their outer-limits, the collection is inspired by those who run under midnight streetlights or train in the twilight of an urban sunrise: no matter their schedule, they get the workout done.

Turning the lens on the boxing regime of Pedro ‘Lil Pete’ Duran - a Californian athlete who has been sponsored by Undefeated since he was just twelve years old - the campaign combines two worlds that require uncompromising commitment to succeed, presented in a range of low-fidelity image and video that capture an intensely personal pursuit.

Featuring 6 freshly styled adidas silhouettes, dressed in UNDFTD's inimitable style, the footwear from the collection expertly combines performance tooling and ultimate curb-appeal.

Another notch on their belt, the footwear from the latest adidas by UNDEFEATED collection is now available for registration on END. Launches.