The younger sibling of Butter Goods, Lo-Fi was originally an independent streetwear store in Perth, Australia. Founded in 2014, the label takes its name from Lo-Fi music, a practice where imperfections are deliberately used.
Quickly moving into graphic imbued clothing. Lo-Fi menswear is inspired by forgotten pop culture references. A tribute to subversive counter culture, the label’s love of illustrative custom prints shines with each collection.
Creating a platform for artists to promote their craft, Lo-Fi clothing brings people together. Priding itself on graphic led t-shirts, both Australian and international skate culture serve as the inspiration. Expect GSM cotton builds and oversized, boxy fits.
When it comes to a Lo-Fi hoodie, the quality is unmatched, but the emblazoned graphics are what set them apart. Taking cues from the community that surrounds the business, Western Australia is often the inspiration.
Perfect for the skatepark or the city, go down under for your next streetwear piece.
